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Led a Visioning Engagement that included a 3.5 day interactive workshop in Miami with WFS Business and IT stakeholders, which was followed by a series of design sprints and user feedback sessions. The key objective of the initiative was to provide WFS with a UX design they could build in house.
Research: For six-weeks preceding the workshop, the team walked through demos of the existing portals, conducted interviews with 15 customers across Corporate Operations, Charter Operations, Pilots, and FBOs and prepared straw-man personas and user journeys for use in the workshop.
Workshop: The session focused on understanding the needs of the Aviation Portal users and building empathy for WFS customer segments, generating ideas for the future of the portal. A critical objective of the session was to focus on the prioritization and prototyping of key functionality for the first release of the new portal (Minimum Viable Project) while building towards the future vision outlined during ideation.
Prototyping: In the two weeks following the workshop, the team synthesized the outputs of the workshop and refined the prototypes to create a set of MVP wireframes aligned with the WFS Design Guidelines.
Detailed Wireframing - The initial prototype scope was later expanded to include a more robust set of functionality that aligned with a robust iPad application specifically targeted to pilots. The experience was tailored to the needs of responsive web, and updated for the needs of the different user base. Both a set of annotated wires and an interactive prototype were created.
User feedback sessions- A series of user interviews were conducted to garner feedback, while sharing a demo of the interactive prototype. The team generated a report of recommendations that the WFS team would carry forward into design changes.
Screen Design- The team created an illustrative set of 3 high fidelity screen designs to show how the portal and the native iOS application might be related in look and feel while maintaining a separate overall user experience.